In one way or another, almost all businesses have felt the effects of COVID-19.

Although normalcy is on the horizon, the pandemic has forced business owners to modify day-to-day operations and adapt to doing business primarily online. Over the last year, landscaping businesses have had to review policy, procedures and make new plans to ensure that business goals are achieved in 2021. Whether you offer residential or commercial services, your business is scalable!

Most landscape professionals will agree the key to recurring revenue is through landscape maintenance contracts. You identify the customer need, provide a solution to that need and enter them into a service contract. The result?The business cycle repeats itself. There are numerous options available as you scale your landscaping business to match customer demand, such as lawn mowing/maintenance, weeding, fertilizer or landscape design/contracting services. Having ongoing maintenance contracts provides a continuous revenue stream.

But what if there was another revenue stream that followed this same logic, something that cannot be neglected, and that every residential and commercial property needs? That something is water management. Beyond irrigation systems repair, this includes water management enhancements and proactive, schedule maintenance.The good news is that the New Year offers an exciting opportunity for afresh start to thrive and stand out. Here are 4 reasons why adding irrigation services to your landscaping business is essential to thrive and stand out in 2021:

Smart sprinkler irrigation systems market to grow 2020-2024

According to a recent study conducted by MarketWatch, the smart irrigation market is poised to grow by $442M throughout 2020-2024. In addition, increasing awareness of efficient water usage is anticipated by cost-conscious customers who will boost the growth of this market. Rising water scarcity and the convenience of remote access and innovation in technology is also driving market growth. Smart irrigation systems, like SmartLink, minimize the waste of water, labor costs, and constant manual monitoring.

Recurring revenue streams

While installations and design/build projects may bring in big revenue, it is a one-time occurrence. You can achieve a more stable business model by building a reliable list of customers who depend on you for regular maintenance tasks and predictable clean-ups during certain times of the year. Ongoing contracts for water management enhancements and proactive, schedule maintenance, like landscape maintenance, is consistent and recurring. It’s all about recurring business.

One Stop Shop

By offering your customers an array of services, not only are you able to strengthen your relationship with your clients, but you’re also able to keep your customers in-house so they don’t turn to other companies for such services. Providing regular maintenance to a client’s system means that you understand their pain points and can develop more loyalty and retention of their business. Selling to existing customers is less focused on price, as opposed to selling to new customers. And since your existing customers trust you already, it’s easier to convince them to become interested in even more of your products or services through up-selling and cross-selling.

Try something new

As we have learned from this past year, it’s important to improvise, adapt, and overcome. The start of a new year is a great time to take stock of your business and see what new opportunities you can pursue. Consider adding irrigation to your company’s array of services, and watch the way it grows your business, sets you apart from the competition, improves customer loyalty and increases your revenue.

To learn more about Weathermatic and our Smart water technology packaged in our Premier Partner Program, contact us today at http://get.smartlinknetwork.com